Selling
My 10-Step Home Selling Plan for Southwest Florida
Ten disciplines. One main goal.
It's a lot of persistence with a side dose of strategy!
Every home we list in Port Charlotte, North Port, Punta Gorda and Venice gets the same ten-part plan, built to bring you strong offers and carry them all the way to the closing table.
01
MLS Exposure
Maximum exposure on the MLS and the major real estate websites
02
Professional Photography
Professional photos and drone shots that make your listing stand out online
03
Virtual and Video Tours
Virtual and video tours so buyers can walk it before they visit
04
Personal Staging
Personal staging that shows every room at its best
05
Market Evaluation
A pricing strategy built on current local market data, right from day one
06
Targeted Social Media Marketing
Targeted social media marketing where today's buyers look first
07
Open Houses
Open houses that put your home in front of serious buyers
08
National Referral Network
A national referral network that reaches buyers beyond Florida
09
Feedback Reports
Showing feedback reports so you always know where you stand
10
Skilled Negotiations and Closing
Skilled negotiation and closing coordination, every detail handled to the finish
Seller Preparation
Your Pre-Listing Game Plan for a Florida Home
PRICING
REPAIRS
DECLUTTERING
DEEP CLEANING
CURB APPEAL
PHOTOGRAPHY
INSPECTIONS
DISCLOSURES
MARKETING
NEGOTIATION
Homes in Southwest Florida sell best when the pricing, repairs, photos and paperwork are ready before the sign goes in the yard.
This checklist walks you through each one. There's a lot you can do BEFORE your home hits the market that can make a difference in how your sale goes.
Get my FREE Guide and see if your home is indeed ready for our FOR SALE sign!
Pre-Listing Inspections
for Sellers
Know before you list. A pre-listing inspection helps Southwest Florida home sellers uncover potential repairs before a buyer’s inspection—reducing surprises, repair negotiations, and last-minute costs.
By addressing issues on your timeline, you can often make more cost-effective decisions and confidently provide buyers with information about your home’s condition.
Many Florida sellers start with a general inspection and add a roof, wind mitigation or 4-point inspection when the age of the home calls for it. We'll talk through which ones make sense for your property and your timeline.
More transparency. Fewer surprises. Greater control when selling your Florida home.
Showings
You are in total control of accepting showings with our Showingtime App!
See who will be showing your property with every appointment set,
which brokerage they are with and the feedback when it's received.
Sell with confidence.
Take our SELLER READINESS QUIZ to determine how ready you are for selling--if you're prepared, if you need a little time or if you could use a bit of professional advice.